selah vie is a modern loungewear brand built around quality, sustainability, and a clean, timeless aesthetic. As a new label launching their first collection, they needed a Shopify store that not only looks the part and communicates their values clearly, but also gives the marketing team the flexibility to run campaigns independently from day one.
2024
selah-vie.store + 
A new label's first store carries a lot of weight. It needs to make a strong first impression, clearly communicate what the brand stands for, and convert visitors who know nothing about you yet. At the same time, the team needed to be able to manage it themselves — updating products, launching campaigns, swapping content — without relying on a developer for every change.
We selected a premium Shopify theme flexible enough to grow with the brand, then built custom sections on top to make it unmistakably selah vie. The complete branding was implemented across every page — typography, colour, imagery, layout — so the store feels cohesive from the first scroll to checkout. The result is a store that's genuinely own-brand, not template-shaped, and still easy for the team to manage and update independently.
selah vie launched with confidence and made a strong first impression from day one. The first campaign performed well, the customer base is growing consistently, and the team can run new campaigns without technical friction.
"The collaboration was incredible from the start — the team understood our vision immediately and translated it into a design that perfectly captures the spirit of selah vie. I love how aesthetic and clear the store is. We get great feedback from customers, and it's clear the look and feel is reaching exactly the right people."
— Carrie Heiners, Founder of selah vie
Branding: Studio Kynd
